Technology in Fashion: Fad or Future?

The appointment of Burberry’s Chief Executive Angela Ahrendts at Apple suggests the company does not simply plan to dip its toe in the fashion pool, but intends to fully submerge itself. With the current hype over the marriage of the fashion and technology industries, Sarah Simpson, Associate at Taylor Vinters and fashion law expert, asks whether the collaboration between technology and fashion will really take off, or whether it’s just the latest fad. Sarah also looks at the serious data protection implications that designers and developers of fashion-led technology need to be aware of.

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